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Showing posts with label Ford Motor Company. Show all posts
Showing posts with label Ford Motor Company. Show all posts

Ford Unveils ‘By Design’ Mural in Venice Beach with Jhené Aiko

Wednesday, November 4, 2015 0 comments


 
On Sunday, Ford Motor Company hosted its “Culture Collabs” campaign in Venice Beach. The event included an audiovisual collaboration by iconic music producer Alchemist and artistic crew The Seventh Letter, a DJ set by director, designer and DJ Vashtie Kola, and s surprise performance by singer-songwriter Jhené Aiko.

  
“Culture Collabs” is an extension of Ford’s “By Design” ad campaign that debuted in October, spotlighting the latest lineup of Ford vehicles. The campaign aligns with the new overall brand expression – highlighted by an energy and cultural relevance that is critical to Ford.

On Saturday, Ford launched “By Design” with an installation in Detroit; the murals there can be seen at Gratiot Avenue and Brush Street. The Venice Beach installation is located at Ocean Front Walk and 19th Avenue. Ford will unveil the San Francisco installation on Wednesday.
 
Each market collaborates with key influencers – including Alchemist, Vashtie Kola, The SeventhLetter, TRUE San Francisco’s Michael Brown and widely sought artist Naturel.
“By Design” features a broad range of Ford cars, from Focus Electric to Ford GT, and highlights the passion and innovation that goes into the company’s entire lineup of cars – by design.
 
Check out the installations by following the hashtag #FordByDesign



Ford reveals new eBike & MoDe Link

Thursday, June 25, 2015 0 comments

On Tuesday June 23rd I traveled to Silicon Valley to attend my first Further with Ford Digital Trends Conference. This was such an amazing experience I love how Ford is so innovative and constantly raising the bar with that being said at the conference they revealed the new MoDe:Flex eBike: A new prototype electric bike that offers customization and connectivity options for the enthusiast rider.


The New eBike will be equipped with MoDe:Link app to help riders navigate any environment and to provide real-time, turn-by-turn directions; Ford also experimenting with a prototype Apple Watch to enhance the connected journey.


MoDe:Flex has the proportions of a conventional bike, but the center frame  assembly includes a motor and battery. The front and rear assemblies and  wheels can be configured for road, mountain or city riding. The bike disconnects at the front and rear for easy storage, or can be reconfigured and pulled along – like a golf cart. The battery slides out of the bike for remote charging, or it can be plugged into a vehicle outlet

MoDe:Flex connects with the rider’s smartphone thanks to MoDe:Link. The app helps riders navigate any territory with real-time information regarding weather, congestion, parking costs, time, and public transportation. MoDe:Link also offers eyes-free navigation, route planning, and health and fitness information.

The MoDe:Link app extension prototype for the smartwatches allows drivers to access their car’s needs for an enhanced driving experience right at the wrist. Easily lock and unlock your vehicle, find where you parked as well as access mileage, driving efficiency, EV charging status and the vehicle manual.

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