Global Crisis

Bloomberg News reported this morning that BMW has raised i3 production an additional 43%. They got that information directly from BMW board member and production chief, Harold Krueger. What that means is instead of the 70 units a day that was previously reported, BMW is now making 100 i3's every day which amounts to around 23,000 units per year. They already have built 5,000 cars in 2014 which works out just about exactly to the 70 units a day that BMW claimed they were making.


This announcement from Krueger comes only a couple weeks after it was revealed that BMW has ordered additional molding machines that make body shell components. The additional equipment obviously hasn't been installed yet so it's likely when it is installed BMW will have the ability to increase production even further. This is all good news for BMW and the EV industry in general, as it continues to demonstrate that there is definitely a healthy demand for electric cars that people find desirable.

Fitschen accepts the keys to Job 1 from BMW board member Harald Kruger

Series production of the BMW i3 began today in Leipzig. In less than two months the i3 will be available for sale in Germany and select European countries with US deliveries beginning 4 - 5 months later. BMW gave the keys to the first i3 to roll off the assembly line to German Marathon runner Jan Fitschen.

These are exciting times. The i3 is the first volume series production car in history to make such extensive use of carbon and aluminum and it's the first electric vehicle to be offered for sale by BMW company history. The better news is, this is just the beginning of the electric revolution!


























 

According to Automobilwoche a German car website, serial production of the BMW i3 will begin tomorrow, September 18th at BMW's Leipzig manufacturing plant. You can read (if you read German) or translate the article here.

The i3 is scheduled to go on sale in select European countries in November with the US launch set for Spring 2014. However, it's not clear if the range extender will be available as an option from the start. I have had people in Germany and the UK tell me when they placed their order the BMW i representative told them the range extender option will not be available until after the new year meaning they will have to wait a few more months if they want the REx. I have not heard any official confirmation of this, but I have no reason to doubt those that told me this. I have been told that the range extender will be available right from the start in the US though, and since we have to wait 4 or 5 months longer than Europe for the launch, that seems legitimate. 

The floor of the i3 assembly plant.

Carbon fiber i3 passenger cells are carried down the production line in Leipzig

 

On July 22nd, tucked nicely at the end of a press release for the i3, were the words,“It will arrive in US showrooms in the second quarter of 2014.”

That means US i3 customers will have to wait a bit longer than expected. Although BMW has never made an official announcement on when US sales would begin, about four months ago BMW's North American president Ludwig Willisch told the Automotive News that the first batch of i3s arriving in the US would have the range extender option and would arrive in the US late this year, but that significant numbers of them wouldn't be delivered until early 2014.

So somehow late 2013 to early 2014 has been moved to 2nd quarter of 2014. It's only a delay of a few months but it has people wondering what was the cause of the delay. To add to the mystery is the fact that the European launch seems to remain on schedule and is still set for November of this year.

There are a couple possible reasons that I can imagine:

1) BMW is having some last minute manufacturing issues so they will need longer than expected to ramp up to the volume they'll need for the US launch. Everything about the production process for the i3 is different than a conventional car so it wouldn't be surprising to find that they are discovering some manufacturing snafus that will need a little extra time to iron out. This happens with conventional cars so one would imagine BMW will certainly experience issues refining the assembly line for the i3.

2) The range extender isn't ready. BMW expects that as much as 80% of the US i3 orders will have the range extender option. What if it's not ready yet, and will take a few months longer? It's conceivable that they begin sales in Europe without the range extender option available and add it a few months later, right before the car launches in the US. A long shot, but possible. If the range extender is available for order at the European launch then this theory is proven wrong.

3) BMW has experienced a higher than expected interest in reservations in Europe, and won't be able to have an adequate supply for the European launch and still begin US deliveries only two months later. Perhaps they will need a couple of months to get the Leipzig plant up to full capacity and satisfy the initial European demand.

4) There really is no delay. Since BMW really never announced an official release date and the only reference ever made was from the Automotive News story where they interviewed Willisch. If you read the article (link above) you see the part where they talk about when the cars will start arriving in the US they aren't quoting Willisch, so it is possible they just used bad information and Willisch actually didn't tell them the car would launch then. Perhaps Willisch was referring to when i3s with range extenders would arrive in the US to be used for training and marketing purposes and the plan all along was to start selling them a couple of months later.

If I had to put money on it, I'd probably go with dealing with manufacturing issues combined with heavier than planned demand in Europe. Perhaps we'll get some clarity on this at the i3 formal introduction on Monday.

I'll have the press conference streaming live here on this site, so tune in at 8:00am this Monday, July 29th.

Super-thin seats of the i3. They'll save weight but will they be comfortable and supportive?

There have been dozens of i3 spy photos captured over the past couple years since BMW has been field testing mule i3's in hot and cold weather climates. Until last week the cars have been camouflaged with a blue swirly cover that effectively disguises the body lines beneath it. However they have all been exterior pictures. Nobody has really been able to capture any interior pictures at all, until now.

An Autokarma follower happened upon a parked i3 on the streets of Leipzig, Germany which didn't have its interior completely covered so he snapped some shots with his cell phone. Although much of it was covered, the seats are completely visible and we get to see them for the first time. They are surprisingly thin, no doubt to save weight. The picture of the rear seats is kind of dark but what you can take from it is there will be plenty of rear leg room which is uncommon in a car of this size and much more than there is in a BMW 1 series like my ActiveE. In fact, I'd say it looks like there is at least as much room in the rear seating area than there is in a 3-Series. This would confirm what BMW NA electric vehicle program manager Jacob Harb said at last years LA Auto Show, that the i3 would have about as much interior passenger room as a 3-Series even though the exterior dimensions are much smaller.

The rear seats will have plenty of legroom

Now that BMW has pretty much shown the whole exterior and are leaving pre-production i3's on the streets of Germany it can't be long in my opinion before we get to see the whole car. I had previously assumed BMW would hold off to the Frankfurt Auto Show to reveal the production i3, but recent reports have claimed it will be much sooner than that and I'm beginning to believe that will be the case. All the better!

Practically uncovered i3's now roam the streets in Germany. BMW is still obscuring the funky look of the rear window though.

The video above is brief but you can see the interior a bit and even an armrest which people have asked about. It was shot by Joachim Kerscher in Sittenbach, Germany. He just happened to see the car drive by his house so he drove around looking for it and found it parked here. 

I found a nice place to hang in between the events

The BMW i Born Electric Tour had its only North American stop last week as they set up shop in New York City at a great space across the street from Bryant Park at 1095 Avenue of the Americas.

Just give me a mic and I'm ready to talk EV!

I actually went to the event twice. Once on Tuesday for a private event that only the BMW ActiveE lessees were invited to, and again on Sunday. I made a presentation on Sunday to the participants of the developers Hackathon that BMW i had over the weekend. BMW asked me to talk to the group about my experiences driving BMW's electric cars, the MINI-E and ActiveE over the past 3 1/2 years and I happily agreed to do so.

There wasn't much in the way of new information on the i3 there for me anyway, but this wasn't really meant for those of us following the progress of the i brand closely. It was meant to open the door to the general public for the first time and to show them a glimpse of what BMW i is all about. BMW i is much more than just the cars that are coming from it. It's about the future of urban mobility and where BMW believes we are going. BMW i will have strategic mobility partners like DriveNow, ParkNow,  MyCityWay and ParkatmyHouse.com to compliment the cars they will be selling. These services will compliment their plug in line and make urban mobility easier. BMW i is also focusing on sustainable manufacturing and electric vehicle recharging. The carbon fiber used on the i brand cars is made with 100% renewable energy at BMW's Moses Lake, WA carbon fiber plant and the entire Leipzig assembly plant for the i brand cars will be powered by a wind farm that is currently being built. The materials used for the interior also reflect the sustainability theme: "The interior of BMW i3 Concept is characterized by the visible use of natural resources such as European eucalyptus wood. The natural materials underscore the premium standard of BMW i while conserving resources – and during disposal, they emit only as much CO2 as the plant stored during its growth phase. The leather used in the interior is tanned using a natural agent derived from olive leaves. The olive leaf extract provides natural protection against fading and wear while giving the leather a unique look and unmistakable character. The cowhide from southern Germany is thus not only environmentally friendly, but also produced for maximum durability. The wood used in the dashboard is made entirely of timber grown in Europe and certified as 100% sustainable by the Forest Stewardship Council (FSC). By crafting the wooden components in Europe, BMW ensures short delivery routes and sustainability in all stages of production." There were plenty of displays that focused on the sustainability side of the brand. Personally I think they could have benefited from balancing that off a bit with some more info on how the cars are fast, smooth and fun to drive.

Jose giving one of many i3 presentations

There were very helpful and well informed assistants there, in particular a woman named Barbara was very helpful. She led one of the tours on Tuesday and was on the main floor on Sunday answering questions about the i3. However the best presentation award in my opinion goes to Jose Guerrero of BMW i. Jose spent much of Tuesday night at the i3 display explaining every detail (that he can at this time) to the ActiveE drivers. Jose was great and the ActiveE Electronauts that I spoke to all thought he was very informative and entertaining to listen to. 

I think BMW did nice job on the whole event. They need to begin to inform the public as to what BMW i is all about. As I said before, this wasn't geared for people like me who have seen the concept i3 & i8 a few times already in person and follow everything that is announced. However for the person off the street it was an eye opener. I watched the people walk in on Sunday and marvel at the cars. A couple people even said to their friends "Yeah, but they'll probably never make these because they are too cool" I quickly jumped in and told them that these cars will be on sale starting next year and they were very happy to hear it. One of the real highlights for me was on Sunday. I was talking to Barbara on the main floor and a guy walked up to me and introduced himself. He said he recognized me from reading my blogs and that he's been following them for a while now and reads every post. That was really cool and I want to thank him for taking to he time to stop by and say hello as well as for following my blogs. Hearing people tell me they enjoy them is what really keeps me doing it.

Have a Happy Thanksgiving everyone!

The i3 advertised range: You better deliver on this promise BMW!

A smaller battery means quicker charging. The i3 will fully charge in 3 hours compared to the ActiveE's 5 hour recharge time

BMW had a display that showed that New York City already has over 100 public charging stations installed