Global Crisis

Manny and me when I took delivery of my i3 back in May.

Some of you may recognize the name because Manny Antunes was my client advisor for my ActiveE and my i3. He works at JMK BMW in Springfield and has established himself as the go-to guy for BMW i cars in the New Jersey area and has sold more i3s than anybody on the East Coast. Well he just delivered another one, but this time he was not only the client advisor, but also the client!

While Manny has always been a strong supporter of BMW i and the i3, he never let on to me that he would be interested in getting his own i3. He's an ///M specialist (his Twitter name is m5manny) and I don't think even he thought he would get his own i3 until recently. The first hint that he may be interested was the day my i3 was delivered to JMK. It was the first time he saw an i3 in Laurel Grey in person and I could see how he was staring at it. It was a lustful type of a stare and he even made a remark (I can't remember exactly what he said), but it was something like "Now that's an  i3 I could see myself in" and I remember being a little surprised by the comment. Fast forward a couple months and he sends me an email that he's joining the electric life and just ordered his own Laurel Grey i3. I couldn't be happier for him and I'm certain he won't regret the decision. He may not know it yet, but he just took the first step towards leaving gas behind for good. My guess is it won't take him too long to realize he just doesn't need or want it anymore. He thinks he's doing it for the fuel savings. Little does he know he's going to simply like it better after a couple months.

Below is Manny's story, which he provided to BMWBLOG:


Hi, my name is Manny and I’m a BMW M Certified client advisor, and I just bought a BMW i3. Let me clarify one thing, I’m also one of the first BMWi certified client advisors and have been in the BMW EV program since I delivered the very first ActiveE in January of 2011. My heart still lies with the M cars and spending time at the track, but I simply don’t need a track car as a daily driver, what I need is an i3.

Used To Be An “M Guy”

Living in NJ there aren’t many occasions to drive an M5 or the new M3 and M4 to their fullest potential. And honestly driving a track prepared E39 M5 like I did for many years became a chore. Maybe you can chalk that up to old age (I’m 42 now) but driving this beast regularly began to beat me up physically. It was equipped with KW variant 3 coil overs and Dinan sway bars. Stiff is a word commonly used to describe the ride in my M5. That and the full SuperSprint exhaust with X-Pipe became a nuisance to my neighbors when I’d get home late at night from work.


When the opportunity arose for me to represent my BMW Center back in late 2010 for the then upcoming ActiveE field trial I jumped at it. Being a product guy I love learning about anything BMW, plus the opportunity to meet a new demographic of BMW buyers intrigued me. Who would buy an electric 1 Series I thought, well I would soon find out. The clients I would meet were actually car fanatics, much like myself they loved driving their BMWs as much as any other, but they knew something I didn’t yet, the EV fuel free lifestyle and the instant torque. Oh man that torque!

I’d also like to add that EV owners can afford just about any BMW in our lineup, and most certainly the fuel costs associated with some of our V8 offerings. They buy an EV because they love the instant torque, the immediate throttle response and that thing about not spending money on gas. That last part is important because it’s something that really drew me to owning an EV and in particular the i3.

What Has Drawn Me To The BMW i3

So what do I love about the i3? The fact that its “Life Module” is made entirely of carbon fiber produced at BMW’s Moses Lake plant in Washington State which makes it the lightest BMW currently offered for sale. This Life module is mounted on top of the “Drive Module” which holds the 22.8kW battery, much like body on frame construction. Being that the other components of the car such as the body panels are made from thermoplastic the whole package is very light, 2634 lbs for the BEV version and 2799 lbs for the REx.
Could the i3 be a contender for a class win at a future autocross day? We’ll find out in the spring.

The engine, not your typical engine, but nonetheless a fun one. It won’t win any horsepower wars but at 170HP and 184 lb-ft of torque all available from the second you mash the throttle, provides a rush of power similar to driving a silky smooth BMW V12. In fact the i3’s power-to-weight ratio is a very respectable 15.49 lbs/HP. For comparison the 335i rear wheel drive is 11.98 lbs/HP, a 535i rear wheel drive is 13.19 lbs/hp, and a 228i is 13.72 lbs/HP. But it’s all about the torque with the i3, not the horsepower. 

Is The i3 The Perfect Daily Driver?

So let’s boil it down, why did I buy an i3 for a daily driver? Three important aspects:

• The lowest weight in any BMW making it a very toss-able car in the turns
• The instant torque allowing for some interesting stop light Grand Prix
• For my daily commute I wouldn’t have to buy gas.

Care to try it out for yourself? Put in a call to your local BMWi center, a third of the BMW dealerships are currently running a program for an Extended Test Drive on the i3. You get to experience the i3 and all its virtues for 3-4 days. Much like our own Chuck Vossler did and now he’s getting an i3 of his own, while he still owns a E92 M3 and a Porsche 911. There must be a theme here.

The i3 I purchased is an Range Extender REx “Mega world” with the optional 20 inch wheels and a few options like DC Fast Charge and heated seats. Personally I love the Laurel Grey with the BMW i frozen blue trim, it really sets the color combination off. I’ll have another article out soon on the custom bits I created for my i3 such as the custom painted calipers in BMW i blue and a few other touches.
For now I’m just enjoying passing fuel stops that I used to stop at only to hand the attendant $60 every five days.

Yes, the drive is fantastic as well but I can’t get over my fuel savings costs. Now I have more money to save to buy another track car.

My i3 REx. Will it now cost me $3,900 more than my contract calls for?

It what can only be categorized as a major misstep, BMW of North America has announced that the i3 with range extender is not tax exempt in the state of New Jersey as what was previously reported. Back on January 27th, BMW of North America manager of Electric Vehicle sales and strategy Jacob Harb told his client advisers on a conference call that the i3 REx would be treated as a zero emission vehicle in New Jersey, and qualify for the state's Zero Emission tax exemption. That was big news at the time for New Jersey residents including myself, and was one of the final deciding factors for me to actually choose the REx version over the BEV i3.

"The sales tax exemption in NJ only applies to zero-emission vehicles--and as such, does not apply to the i3 with range-extender as it does not apply currently to any vehicle with an internal combustion engine."... "Any assumption that the i3 with range-extender would qualify was premature" 
Dave Buchko, BMW's product and technology communications


The misinformation was further reinforced at the BMW i3 dealer training event held at BMW headquarters in Woodcliff Lake in April when the client advisers were again told that the i3 REx would be sales tax exempt in New Jersey. Now that BMW has begun delivering i3s with the range extender in the State since last week, the dealers haven't been collecting sales tax on the cars since they were instructed that they didn't have to. I'm one of the people that took delivery already and didn't pay sales tax. It's unclear if BMW is going to now ask me to go back to the dealer and pay the additional $3,900.00 I'd owe for sales tax. I'm not even sure they can do that. I have a signed contract that is paid in full and I wonder where the law stands on this. I don't even know if I'd want to keep it if I have to pay the sales tax now. Don't get me wrong; I love the car, and I think the REx is a great option, but this will double the cost of the range extender. Instead of it costing me $3,850, it will cost me about $7,750! It really is a great option and so far I have loved how well it works, but it's just not worth $7,750 in my opinion. I could buy a good used second car for less than that and use it for the long trips I need to take.

Then there are the people that have an i3 REx on order here in NJ and haven't taken delivery yet, what will they do? At the last minute they find out the car is now costing them nearly $4,000 more! My good friend Chris Neff's car just arrived at the dealer yesterday and he's planning on picking it up as soon as possible. I wonder how he's going to react to it now costing him nearly $4,000 more! My client adviser Manny Antunes of JMK BMW has nine i3s with the REx options on order for customers. How many will cancel their order when they find this out? I bet at least half of them. What happens to the people like me that have signed contracts, and paid for the car already? I wonder where the law stands on this? Can we now be forced to pay more than our contracts stipulate? Personally I'm not sure what I'll do if I'm told I have to pay the $3,900 now. Will BMW NA eat the extra cost for the few people that already took delivery of their REx in NJ? Will they push it on the dealers? Perhaps this was a sign that I was really meant to get the BEV i3 after all. I've already tinted the windows and now my car is being wrapped a new color at Designer Wraps down in Millville, NJ. Will JMK BMW end up with a custom-colored, Electronaut Edition i3 REx to sell as I wait another few months for a new i3 BEV to be made and delivered? This is going to be very interesting, stay tuned!

One of the i3's at JMK before they needed to take it off the showroom floor to use for test drives. I'd guess at least 50 test drives were given during the day.

Manny Antunes, JMK BMW client adviser and BMW i3 specialist admitted he was overwhelmed with the amount of people that came to check out and drive the i3's the dealership had for the day last Thursday. BMW gave JMK two i3's for the day and the original plan was to leave one on the showroom floor and use the other one for test drives. However as soon as the day began it became clear they needed both cars for test drives because there were so many people there that signed up to drive an i3. Manny did a great job and was at it all day. He didn't even stop for lunch as there was a line of people waiting all day for test drives.

Manny Antunes & I after a long day

The problem was, once they took the car off the showroom floor there was nothing there for the people waiting for their turn to test drive one to look at. Plus since Manny had to use another client adviser to accompany the customers in the test drives, there really wasn't even anybody from the dealership that could stand there and take on all the i3 questions. However that's exactly why he asked me to stop by, just in case they needed help with answering questions about the i3 or electric cars in general. I usually never mind talking about electric cars, but even I was worn out after over 8 hours of nonstop questions from the 100 or so people that came to see and drive the i3.

Even with running both cars not everybody got to drive one, since both cars drove well over 150 miles they needed to be charged a few times during the day to keep them going. Witnessing the strong demand for test drives was very promising. The range of people I talked to was also surprisingly varied. There were Nissan LEAF owners as well as people that have never even driven in an electric car but had heard about the i3 and were interested in buying one. We also had about six ActiveE drivers stop by to take another look before they decide to place their order for the Electronaut Edition i3 or not.

I'm really happy Manny and JMK reached out to me to give them a hand with the i3 launch. The i3 is going to be like nothing that BMW dealers have ever had to deal with before. Dealers that understand this and reach out for help will be the ones that excel with the i brand and sell a lot of i3's. Nissan and Chevy went through the same thing when they launched their electric car offerings. Some of their dealers are selling plenty of LEAF's and Volt's, yet other dealers in the same markets sell very little. What is the difference? Being prepared. Knowing the product and training the client advisers to know what questions to expect will make all the difference. I know JMK BMW is taking this serious and I'm sure they are going to be one of the areas leading i brand dealerships. Wherever you live, if you are thinking about getting an i3 check out a few of your local BMW dealerships and feel them out a bit. Make sure you find one that is making an effort to really know the i3 and have people on hand that can answer the unique questions that battery electric cars have. If your dealer doesn't know the difference in level 1 and level 2 charging, or they don't know the details of the i3 battery warranty then my recommendation would be to look elsewhere.

It was a crazy hectic day, but it was really great to see how many people came out to test drive this truly revolutionary new BMW.