Global Crisis

The i3 in Laurel Gray with BMW i Blue accent. Even though it's not quite as black in person as it looks in this picture, I like how it minimizes the two tone color scheme. I plan to order my i3 in this color scheme, with the 20" sport wheels as pictured and apply a dark tint to the rear windows.

I get emails from readers here almost on a daily basis, and now that we are approaching the US launch the amount of correspondence I receive has been dramatically increasing. Quite often my blog posts are a reaction to something someone asked me. I figure if someone out there was curious enough about the topic to email me, then others probably are as well. I've had people ask me about this in the past, however yesterday and today I have had three people ask me if there was any way to special order a monochrome i3, with the hood, roof and accents all painted the color that the rest of the body panels are, instead of black.

The "Black Hand" extends to the side mirrors

Sorry, but the answer is no. If you want your i3 to be all the same color, you'll have to paint it or get it wrapped after you've bought it. The only other way around it is to consider getting it in Laurel Gray (Laurus Gray in Europe). Laurel Gray is a dark metallic gray, and while it isn't black, it's close enough to give your i3 the monochrome look you desire. I like this color a lot and will likely order my i3 with it.

Everything is black besides the bumper

The back of the car is particularly interesting because everything is black except the rear bumper which kind of gives the appearance that there is another car inside the i3 that is trying to get out! The New York Times Wheels Blog recently did a story on why BMW chose to use the black hood, roof and accents on all i3's regardless of the main color of the car. Evidently it was to "lighten" the appearance of an otherwise "chunky" small car.  Here is an excerpt from the NY Times story:


"In designing the i3 electric car, BMW engineers were tasked with reducing weight to compensate for heavy batteries. They used a combination of carbon-fiber reinforced plastic and aluminum, and the company mounted the passenger compartment atop the batteries. That approach made for a shorter vehicle with a lower center of gravity, but it also gave it a chunky profile. So designers set out to lighten the tall, bulky “monoform,” said Adrian van Hooydonk, BMW Group’s design director.

“We wanted to remove visual weight from the car,” he said. That meant using all sorts of techniques and tricks to break up the apparent mass of he car, he explained in an interview last week.

Mr. Van Hooydonk, Richard Kim and Benoit Jacob worked on designing the i3 for five years. The name they chose to describe the technique used to lighten the bulk of the car’s outline was the black hand, said Mr. van Hooydonk.

“The hood, as you see, is black, and the same material runs over the roof and to the back,” he explained. “This helps us divide up the volume.”

The i3 in white. We call this the "Panda Version" over on the i3 Facebook group

Solar Orange has been well received

The i3 Andesite Silver

What are your thoughts on the "black hand?"  Do you think it does what BMW had hoped it would, or would you rather your i3 painted all one color? Does anybody out there plan to paint their hood the same color of the car? How about a wrap? Lets discuss in the comments:

http://www.youtube.com/watch?v=Dk6_kCQtdNE&feature=youtu.be

I was invited to attend what BMW called the "Special Sneak Peek Event" for the BMW i3 & i8 on November 9th in New York City. It was the first time BMW has shown these two cars in North America. Later this month they will make their formal NA debuts at the LA Auto Show and this event was set up so journalists can get some information, interviews and pictures in advance of the show. There was well less than 100 people in total in attendance, including the BMW representatives, so even though it was a small space we all had easy access to get up close with the cars. In addition to the i3 & i8, there was an ActiveE, although I think I was just about the only person interested in looking at it. Next to the bold concept i3 & i8, the ActiveE looked very pedestrian.

Richard Kim discusses the exterior design of the i3

After about an hour long photo session, there were presentations by Richard Kim, exterior designer of the i3 & i8, and Rich Steinberg, manager of electric vehicle operations and strategy for BMW. Kim talked about how the designs for both cars were conceived, and how he and his team really started with a clean slate when they began the process. They even worked out of a new office that wasn't even in the same building as the other BMW employees and kind of isolated themselves so their thoughts and ideas for these two ground-breaking vehicles could be pure. Steinberg then spoke about how the extensive use of CFRP & aluminum will make the i3 extremely lightweight and efficient and how the LifeDrive architecture that these cars employ is revolutionary and allows for more efficient cars and lower assembly cost.  LifeDrive is basically a return of the body-on-frame design that consists of two components: the Life Cell and the Drive Module. These two components combine to form the vehicle, with the life cell secured to the drive module with remarkably only four bolts and glue.

After the presentation, we had an opportunity to talk individually with both men and get some more photos. The whole event lasted for about three hours and since there wasn't a lot of people there everyone had the opportunity to talk with Kim & Steinberg if they wanted to. Being in the MINI-E program for the past two and a half years it was really rewarding to see the i3 for the first time in person. A lot of the feedback that I and the other MINI-E pioneers have given BMW has gone into shaping the car, both aesthetically and mechanically. BMW has been criticized by some for not selling an EV yet, only leasing the MINI-E and ActiveE to a relatively small group of people in special lease only programs. It's been called anything from greenwashing to a California CARB credit grab. I don't doubt the CARB credits were a part of why these programs exist, and BMW has never denied it. However anyone that thinks or writes that BMW isn't committed to e-mobility and sustainable automobile manufacturing is either blind or has some sort of an agenda against them. Being first to market isn't BMW's plan for electric vehicles, being the best when to arrive is. In 2013 the BMW i3 will be the first fully electric BMW ever sold, and from everything I've seen about this car so far, and I've seen much more than most, I think they are on target to achieve their goal. If they can manage to keep this car at a reasonably price ($40 to $45k), then I think they are going to sell very well.

I was asked by GreenCarReports & PlugInCars to cover this event. You can read my reviews at these links:

http://www.plugincars.com/bmw-holds-electric-car-sneak-preview-nyc-110091.html

http://www.greencarreports.com/news/1068445_sneak-peek-bmw-i3-and-i8-u-s-debut-before-la-auto-show