Global Crisis

It may not be the color I'd choose, but I can say I'm the first person outside of BMW to drive an i3!

It had to be somebody. There can only be one person who gets to be the first person to do something. BMW's first production electric vehicle, the highly anticipated 2014 i3 has had a couple of journalist "ride alongs" where they were passengers in test mule cars, but nobody outside of BMW had been given the keys to a pre-production i3 and been allowed to drive it. Until yesterday.

BMW's North American Headquarters

I spent most of last week at the NY Auto Show and a good deal of the time there at the BMW display. I had the opportunity to speak with many of the top BMW executives as well as many of the BMW i program managers. It's no secret that BMW's US headquarters in Woodcliff Lake, NJ has had half a dozen pre-production i3's for a few months now. In fact, BMW recently announced they have made a few hundred pre-production i3's rfor final validation. While at the show, I had been asking every person I spoke to one question: "So when do I get to drive an i3?" I think I must have asked that 20 times. My persistence paid off big time. On Thursday Jacob Harb the Head of Electric Vehicle Operations and Strategy for BMW of North America came up and and asked me, "What are you doing Sunday?" "Sunday? Sunday's Easter so I'll be at my parents' house with the rest of my family, but...aaa... what do you have in mind?" I replied. He then went on to tell me if I wanted to drive a pre-production i3, I could. The only thing is I had to do it 8:00am Sunday morning. The entire BMW campus in Woodcliff Lake would be closed and no employees would be there so they could control the whole event. I would have one half hour to drive the car all over the campus (which is very large with huge empty parking lots) and could drive the car as spirited as I wanted to. Needless to say, I accepted!

My security badge

My parents live in Fairfield, NJ which is only about 25 minutes from the Woodcliff Lake Campus so this was easy to arrange and really didn't impact any family plans because it was so early. The rules were I would be allowed to take one picture of me with the car and it couldn't show any of the interior which was completely production-ready. I was given a one day security badge to allow my access to the campus and there would be one employee there to ride along with me. I had to sign some documents that would restrict me from revealing very specific functions and details, but other than that I was free to write or say whatever I wanted to. The Woodcliff Lake Campus is really perfect for this as it's in a rural area surrounded by trees and security booths at all the entrances. Nobody could see what we were doing or take pictures of us.

I arrived at the campus at 7:45am and followed the directions to the technical center where the car was to be. When I arrived there was a familiar face waiting for me. It was Dave Mustac, the technical coordinator for the ActiveE and Electric Vehicle Aftersales Specialist. I kind of felt bad that he had to come here for this on Easter Sunday, but he said he lived close and really didn't mind. I hope that was the case. The car was inside so we had to go in and get it. When we got to the room where it was, I was stunned to see six i3's all gathered together in there. Three of them had the blue swirly camouflage that we've been seeing and three others were painted bright yellow. Not exactly the color I would choose, but for this I didn't care what color it was. I assumed I would be regulated to one of the camouflaged ones, but the first car in line was a yellow one and Dave walked over to it as I followed.  The bright yellow color kind of reminded me of a crash test car, but these obviously aren't being used for that.

It was a BEV i3 although there were three with the range extender option also. He handed me the keys and smiled saying, "I know you've waited for this for a while now," and he was right. I pulled out and the first thing I did was drive on the main road that circles the campus. There were long straight-aways and I could really see how much punch it had. It didn't disappoint! It's definitely much faster than the ActiveE, obviously the result of it having the same power while being nearly 1,300lbs lighter. After circling the campus I pulled off into one of the large parking lots which was completely empty and I did some autocross-like maneuvers. It has remarkable poise even with the thin tires on 20" non-production wheels. They held tight on even the tightest turns and barely even squealed as I pushed the car to the limit. 

After about 40 minutes Dave reminded me we did have to wrap things up. I noticed I used 30% of the charge but didn't look at the mileage when I started (I was too excited) so that's not much help with the expected range. The instruments - which I can't really talk about were very impressive and I think will be well received. Please ask questions below and I'll answer whatever I can but remember there are a lot of things I can't comment about. Special thanks to Dave for taking time out of his Easter Sunday to come and make sure I didn't leave the campus with it! I can't wait till I get the next opportunity to take one for a longer (and maybe unsupervised) drive!

UPDATE: For those that haven't figured it yet, this was an April Fools joke. Unfortunately I haven't had the privilege to test drive an i3...yet. Hopefully I'll get to be one of the first that does, but we'll have to wait to see... Special thanks to follower Chris Llana who did the photoshop work for the picture above. I know he spent a while on it and it definitely tricked a good amount of people. I even got emails from some people asking if I could tell them info on the car!

Dr. Norbert Reithofer, Chairman of the Board of Management, BMW AG, addresses the media in front of the i3 concept coupe'

There has been a lot of prognosticating on the interwebs lately in regards to what BMW will have to say about the upcoming i3 at the Geneva Motor Show. Some have speculated they will unveil the actual production i3 while others have guessed BMW will simply offer a little more information, just enough to keep us interested without disclosing too much.

Well, BMW didn't reveal the production i3 (which is looking more and more likely to happen in Frankfurt in September) but the chairman of the Board of Management, Dr. Norbert Reithofer, did have this to say to the media today as he addressed the media in front of the i3 Concept Coupe':


Ladies and Gentlemen, Welcome to the BMW Group!

This is what individual mobility of tomorrow looks like and we will bring it to the road – as early as this year. This stands to show that we don’t just talk the talk. We walk the walk – because we are convinced that e-mobility is the technology of the future. We all know how the world is changing. In megacities, the car can only have a future if we take the right steps to lead it from low-emission to zero-emission technologies today. We strongly believe that sheer driving pleasure will also work without emissions.

The BMW i range offers a broad range of possibilities. What you can see here in Geneva is a variant of the BMW i3 – the BMW i3 Concept Coupe.

And I can tell you this much: Many of the components used for this Coupe are close to the series vehicle. This model highlights the great dynamics of the fully-electric BMW eDrive technology. Just like the BMW i3, the Coupe offers a maximum output of 125 kW or 170 hp. This e-drive is an in-house development – which is what customers expect from a company called Bayerische Motoren Werke AG. The underbody is fitted with lithium-ion batteries that provide the power to the e-drive.

We believe that customers will decide to buy an e-car if they receive compelling offers. Still, success is not guaranteed. But I am an engineer, and as such I know that technical progress and pioneering work require a daring approach. At the BMW Group, we have tackled the issue of e-mobility from a holistic perspective, and let me add: more so than any other automaker.

This means:

A completely new vehicle concept, consisting of Life and Drive modules.
New materials such as CFRP.
Sustainable production.

The media will have the opportunity to test-drive the BMW i3 this fall. I have already driven it quite a few times, and let me tell you: Cruising the city in this agile and noiseless sprinter is, without a doubt, sheer driving pleasure. Unfortunately, our stage is too small; otherwise, I would be happy to give you a little demonstration on the spot. Thank you very much to the BMW i3 Concept Coupe!

The BMW i range is one example of the foresight that we have at the BMW Group. We aim to provide our customers once and again with innovative solutions and attractive services, which meet their individual demands and offer them additional benefits. Proof of this is the vehicle we would like to present to you next.

So now I think we have a more defined timeline. Here is how I think it will proceed:

-Between now and the Frankfurt Auto Show in September we will continue to get little bits and pieces of i3 information, just enough to keep everyone interested and media satisfied. An occasional journalist will get to drive in one, but not for a comprehensive review.

-The production i3 is introduced in Frankfurt including specifications and pricing. 

-The media will get full access to drive and review them in October.

-European sales begin in November and US sales start in January. 



Do you agree? Post your thoughts below in the comment section.