Global Crisis

Today we will be taking a look at how to maximise profits and put your
internet business on auto-pilot using continuity.

Specifically, in this newsletter you will learn:

- Continuity deconstructed
- How to setup a site that will provide you with a regular monthly
income
- How to retain site membership and increase subscriptions
- How to find or produce products to feed your member base
- The micro-continuity phenomenon

Global, it's no secret that membership sites are a great way to
earn a residual monthly income for your business. Pepople have been
doing this online and offline for years. Think back to before the
internet. Remember all those Time Life promotions where you could
subscribe to magazines, cd collections and even model cars? If you
have watched any late-night TV lately - you might be surprised to see
that some of these SAME promotions are still running!

The business model is loosely structured as follows:

1. National TV / Radio / Magazine / Newspaper / Internet advertising
campaign.

2. A very cheap introductory offer for the first issue / item. E.g.
Subscribe to the XYZ music CD series and get the first 2 CDs for only
$1 + P&H (postage and handling)

3. Customers who take up the introductory offer are billed $1 +
postage and handling for the first 2 CDs (NOTE: Often the 'handling'
component of the cost covers the price of CD production etc.)

4. Customers are then entered into a continuity program where they
receive the next CD in the series every month, and are billed the
normal price directly from their credit card - e.g. $29 every month
until you cancel.

So why is this business model so successful?

Essentially, the entire business model hinges on the law of
reciprocity. The law of reciprocity states that if I give you
something, e.g. a gift, a discount or free help / advice, then you
feel compelled to give me something in return to maintain the balance
of the universe.

How this works in the above example is that the customer is given a
steep discount for the first 2 CDs, and then feels compelled to
continue with the subscription for the entire CD series.

There are other factors that come into play. For example, the above
business model gives the customer a chance to try the product for
almost $0 outlay. This gives the product a chance to prove itself to
the consumer. The customer gets to see the quality of the packaging,
listen to the quality of the CD recording.

On top of this, people don't like leaving things unfinished. This is
just human-nature. So once a customer has the first 2 CDs in the
series, they feel compelled to continue with the subscription to
complete their entire collection. Successful companies like Time Life
also offer other incentives, cross-promotions, upgrades and bonuses
along the way to keep the consumer interested.

One final factor that comes into play from a psychological perspective
is that the initial saving from the outlay of $1 can be averaged
across the entire collection. So for example, if 2 CDs cost $1, and
the next CD is $29 (the regular price), then in the mind of the
consumer, they have paid only $10 per CD - which is a bargain. By the
time month 3 rolls around (where the total outlay for 4 CDs would be
$59 - or about $15 each), the customer is hooked and wants to get the
whole collection.

What a powerful business model! More importantly, with internet
technology, this is a business model that successful internet
marketers have been copying for years - and you can too.

So how do you setup a site that will provide you with a regular
monthly income?

Luckily, these days setting up a membership site is relatively simple.
It will still require a bit of forward planning on your part in terms
of the levels of access you will require and how you want the site to
operate, but the software will do the majority of the leg-work for you
once you are set up.

There are a plethora of different products on the market to help you
get started. Mike Filsaime's Butterfly Marketing script is a
powerful, feature-rich membership site software that will enable you
to set multiple membership levels, multiple commission levels for your
affiliates, protect your downloads and a whole host of other features.
Check it out here: https://paydotcom.com/r/2340/leighburke/23467798.

If you want to see a Butterfly Marketing site in action (for free),
then check out my recently launched Press Release Software at
http://www.press-release-software.com. Sign up for a free membership,
and you will see how the software manages access to the backend and
the other features available.

I also have a much cheaper product called WP Member Site at
http://www.wpmembersite.com. WP Member Site allows you to convert any
standard Wordpress installation into a membership site and charge your
customers a monthly fee for access. This is a great inexpensive way
to get started if you are creating your first membership site. You
can normally install Wordpress for free with most hosting accounts
using a service called Fantastico that will install programs directly
onto your hosting account for you.

So why would people pay you a monthly fee to access your site?

There are a couple of different membership site structures.

1. Content structure.

With this type of membership site, the customer receives additional
content each and every month. For example, if you were running a
graphics membership site, you might supply a set of icons one month,
avatars the next month, and headers the month after that.

2. Service structure.

With this type of membership site, the customer is paying for an
ongoing service. The simplest example for this type of membership
site is hosting. You pay a monthly fee, and recieve ongoing hosting
in return for your monthly fee. Other types of service sites might
include article writing, graphic design, copywriting, email
subscription building etc.

Now with the Content structure type of membership site, you have a
couple of options in the way that you structure it. Firstly you may
just add additonal content every month, and make all content available
to all members. The other way to structure this is to "drip feed"
your content based on sign up date. For example, 1 years worth of
content is pre-loaded into the membership site, however when you first
join, you only get access to 1/12 of the content. Each month as the
member is re-billed, the membership site software will automatically
open up additional access to more content for that customer.

The obvious advantage of drip feeding your content is that you don't
need to be constantly producing new content on a monthly basis. You
can create a years worth of content, set up the website, promote it
then move on to your next project. Be aware that not all membership
site software will allow you to drip feed content as it is a complex
process, so you may need to get some custom coding done for your
membership site script to make this happen.

**********************************************************************
**********************************************************************
****
UPDATE - Resell Rights Profits - The book and site

The launch of www.Resell-Rights-Profits.com is imminent!

I just wanted to take the time to address some questions I have been
receiving about the launch.

1) My Resell Rights Profits book will be available on Amazon.com.
The price will be about $17 and will include a bonus membership to
www.Resell-Rights-Profits.com worth $297+.

2) The bonus will be limited to the first 500 people that purchase
the book. After that time, you will be able to purchase a
www.Resell-Rights-Profits.com membership separately directly from the
website.

3) I have had some questions asking what exactly is included in the
www.Resell-Rights-Profits.com membership? To date, we have included
over 1000 products with resell rights and private label rights. That
means that you have a virtually unlimited supply of software, ebooks,
videos, articles, websites and templates that you can sell and keep
100% of the profit for yourself.

4) Want the products and not the book? There will be a limited
number of $1 trial memberships available on the date of launch. I'll
send more details in my next email.

We'll be adding fresh, new products every month - so you will always
have cutting-edge, up-to-date products to sell.

The launch date HAS NOT been set yet. About 7-10 days prior to the
launch date, I will announce the launch date to my list. Everyone on
my list will get a priority mailing prior to the official launch
allowing you to sign up earlier and get the bonus.

That's it for now, keep your eyes peeled for my next update which
should include the launch date and some other specific information. I
am just putting the finishing touches on a content packed video that
will be available from the home-page of www.Resell-Rights-Profits.com
for free without signing up for anything. So if you are looking to
learn more about PLR and continuity - be sure to check the video out.

Be sure to keep tabs on this launch, and see what you are learning in
action.

**********************************************************************
**********************************************************************
****

How do you retain your members and increase subscriptions?

It has been said that each membership site has 3 types of members:

The 1st type if member will join your site (perhaps taking you up on
your introductory offer), then cancel their subscription immediately.

The 2nd type of member will join and stay a member for an average of 3
months.

The 3rd type of member will join and stay a member forever.

Surprisingly, it is the 2nd type of member you should be focusing your
efforts on retaining to increase your revenues. Retaining all your
2nd types of members for only 1 additional month will increase your
profits by a staggering 50%, so any effort you expend trying to retain
these members will certainly have a payoff for your bottom line.

The best way to retain members is to offer bonuses just AFTER the
monthly anniversary of their joining date. For example, if a member
joins on January 15th, then their first bonus should be set for
February 16th or 17th. The key to making this all work is to
communicate and re-sommunicate to your members in the week and days
before their bonus is due, the fact that they are getting a bonus.

Obviously, your bonuses will need to be quality and complement the
content already offered by being a member of your site. The beauty of
membership sote software is that you can communicate these bonuses in
pre-set emails that go out automatically on the specified anniversary
dates calculated automatically by the system. Set it, and forget it.
You'll be happy because your member retention rate will increase.
Your members will be happy because they are getting excellent value
for money. And the whole system will run automatically while you
focus on your next project.

So how do you produce a constant stream of content to feed your
members?

The answer to that question depends wholly on the type of membership
site you are offering.

If you are an expert offering tutoring or advice based content, then
you will need to create this content and make it available within the
members area of your site each and every month. This content might
take the form of audio recordings, video, camtasia videos or articles
/ documents.

If you are not the expert, then you can outsource the product
creation. I have covered outsourcing extensively in previous
newsletters. But briefly, below are some of the starting points to
find people to help with ebook writing, graphic design, programming,
video creation, audio creation and any number of services that can be
performed online and remotely:

http://www.elance.com
http://www.getafreelancer.com
http://www.odesk.com
http://www.scriptlance.com

And soon I'll be throwing my hat into the ring with an Internet
Marketing specific outsourcing website called www.NicheLance.com.
Stay tuned.

Whenever you outsource a project or product creation, be sure to be as
specific as you can in the project description. Not only will this
help ferret out the pretenders and increase the quality of the bids on
your project, but you'll also end up with a higher quality product in
a shoerter period of time. Be prepared to rigorously review any
products you get created, and don't be scared to ask for revisions and
changes until you are satisfied that the final product matches what
was specified int he original project specification. If need be, add
a clause to your project description saying "I reserve the right to
modify these specifications at any time throughout the development
process. Additional project fees may be payable as required."

The entire process I have described above, setting up a membership
site, then outsourcing the product creation is what we call
geoarbitrage. YOu are sourcing products at a certain rate of pay, and
then on selling them to your members and making a profit. Your profit
is based upon the fact that you came up with the idea, and took the
initiative to setup the business. The whole concept is win/win/win.
The members get access to relatively cheap monthly content or
specialised knowledge, the outsource staff get a relatively good wage
and the opportunity to work and gain experience, and you thhe website
owner get a % profit for managing the entire process end to end.

If you don't feel comfortable creating your own products just yet,
then you can purchase private label rights to products / content and
add these to your membership site on a monthly basis. This is as easy
as firing up Google and typing in "YOUR KEYWORD + PLR". For example
if you have a membership site specialising in dog training, type in
"dog training plr", and see what products are available to purchase
and offer to your members.

So why wouldn't my members just Google "dog training plr" and purchase
these products directly I hear you ask? The simple answer is that
normally you pay a premium to purchase the PLR version of products.
For example, the PLR rights to a dog training product might be $200
for a video series. However your members can join your site for $27
per month and get THAT product and many more each and every month.

The 2nd reason is that with a membership site, normally you are not
just offering content to your members, but creating a community where
members can be part of an exclusive group and interact with each other
in private member forums, and private messagind facilites from within
the members area etc.

The micro-continuity phenomenon.

Russell Brunson is an extremely successful online marketer who now
devotes his time and efforts in training other people how to be
successful online. Russell's latest product
http://www.microcontinuity.com is showing how to setup membership
sites with a finite lifespan. This approach takes the drip feed
concept I described earlier and caps the membership at a pre-defined
number of months. In essence if you join a micro-continuity site, you
are signing up for only a limited number of monthly payments to
receive all the content on offer. The premise and strategy behind
this approach is that it is more easily digestible for consumers to
sign-up if they know they are only committed for a finite time.
That's micro-continuty in anutshell, you can adopt the same approach
with your membership sites. If you need to know more, check out
Russell's website.

That's it for this newsletter. I hope you learned something that you
can put into practical use in your business. I'll see you on the
other side.

To your success!

Leigh Burke.
http://www.Resell-Rights-Profits.com
http://www.NicheInternetMarketing.com
http://www.LeighBurke.com
http://www.press-release-software.com
http://www.WPmemberSite.com
http://www.Magazine-Template.com
http://www.WebsiteMarketingMagazine.com
http://www.book-template.com

P.S - If you didn't get my last newsletter, I have a new Help Desk for
all my products: http://www.the-support-desk.com

P.P.S - You can now contact me directly via http://replytoleigh.com

P.P.P.S - Be sure to keep your eyes peeled for the launch of my new
book Resell Rights Profits. Using Resell Rights Products and Private
Label Rights products really is the quickest and easiest way to build
a quality stock of product and service offerings for your customers.

P.P.P.P.S - In the next few months, I'll soon be launching a print
magazine called Website Marketing Magazine. I'll be seeking
contributions, ideas, feedback, products to review and of course
readers to read the magazine. I'll send an email with more info and a
preview shortly.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.

This email is only sent with permission. This message was sent to
your email address because you (or someone purporting to be
you) asked to be added to this mailing list.

Leigh Burke

,

To stop further mailings, go to:
http://optout.smartautoresponder.com/u/1002639262